Rehashing of call letters on an unrelated frequency

[Chris Hall]

This seems to keep happening with the same very poor results, the exception may be WROR but it’s success  was probably not due to
the call letters. With Greater Medias promotion, programming and improved signal from Prudential its likely that 105.7 would
have taken the same track if the call letters had remained WVBF or something completely new. At the time WROR meant oldies to
most listeners “The Golden Great 98”  I tend to think any success was in spite of the WROR call letters.