Greater Media confirms WTKK ends talk at 10 AM tomorrow (1-2-2013)

Donna Halper dlh@donnahalper.com
Wed Jan 2 13:35:37 EST 2013


Scott wrote--
>
> We can't in good conscience simultaneously complain that younger 
> people aren't paying attention to radio, and also criticize a format 
> that attempts to reach those younger ears with the music they're 
> listening to, even if it's not our personal cup of tea. Can we?

As a professor, it's in my best interest to know what songs my students 
like and what the younger demos are listening to.  Scott is 100% 
correct-- anything that will get the next generation to choose radio as 
part of their media mix is a good thing.  So, on other matters, have we 
seen the last of the oldies format, and how will talk radio reinvent 
itself (if at all)?


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