Donna on Ordway

Kevin Vahey
Thu Feb 14 01:25:14 EST 2013

>From the Herald

“Perception is reality. If you’re perceived as the older station, it
doesn’t matter if it’s true. That’s what people think, and you have to do
something to re-image,” said Donna Halper, a veteran radio consultant and
Lesley University professor. “Now WEEI has a chance to turn it around right
back on The Sports Hub, and say, ‘We’re the one with new people. And this
new contest. And this new promotion.’ ”

More information about the Boston-Radio-Interest mailing list