Kevin Vahey kvahey@gmail.com
Thu Aug 22 03:18:02 EDT 2013

Back in the late 60's early 70's the most profitable show at WMUR-TV was
Uncle Gus.

The main sponsor for that show was a mobile home company. Why?

WMUR's research ,such as it was, showed that elders watched the show and
adopted the kids in the studio as the grandchildren they didn't have.

I personally am disgusted at Madison Avenue's disdain for older demos. The
reality is us aging boomers now have more disposable income than kids
coming out of college.

On Thu, Aug 22, 2013 at 2:01 AM, Donna Halper <dlh@donnahalper.com> wrote:

> On 8/22/2013 1:44 AM, Kevin Vahey wrote:
>> A long term staffer at WODS told me that the station died because the
>> CBS/Boston sales staff (which is 100% commission ) had no clue how to sell
>> to an older demo.
> This conversation reminds me of the one that was had about the old WJIB.
>  Back when "beautiful music" was number one, supposedly the format died
> because it was no longer salable-- except it still had big numbers in many
> cities. Trouble is, they were "the wrong numbers"-- older adults.  Buyers
> just wanted 18-34 year olds.  This belief has also killed a number of TV
> shows with demos that were considered "too old." With people living and
> working longer, and with so many baby boomer still big fans of music, you'd
> think agencies would realize the 55+ demo is a good one to attract.

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