The Dave Maynard Spin: Dave Maynard, Suzan Franks: Books

Ted Larsen
Mon Sep 17 12:29:09 EDT 2012

The date is correct. I was also put on overnights doing news for Dave 
because G.M. Bill Cusack was angry because of falling rating. Why he picked 
us is still a mystery. When he got canned because of an alleged

affair with a staffer (Bill was married to Don McGannon's daughter, Chairman 
of Group W...not a smart career move), the much feared Bill Hartman came on 
board. He liked me a lot and the next thing I knew I was

morning drive reporter and replacement anchor for Gary.

Strange world broadcasting, but it is still show business.

----- Original Message ----- 
From: "Kevin Vahey" <>
To: "Don" <>
Cc: "B-R-I" <>
Sent: Monday, September 17, 2012 3:45 AM
Subject: Re: The Dave Maynard Spin: Dave Maynard, Suzan Franks: Books

> If my memory banks are still intact I believe WBZ moved Dave to overnights
> in late 1978.
> Westinghouse hated to fire people back then - they hoped they would quit.
> Best example was Streeter Stuart who they put overnight and he LOVED it 
> and
> it allowed him to open a health food store in Belmont.
> I got to know Dave in my teens as he had a summer cottage next to where my
> parents in Onset ( Buzzards Bay )  -  he was a nice guy with no ego.
> What I find fascinating is that years later there is no love for *Carl
> deSuze. The man did morning drive for 40 years and Jess Cain could not
> topple him.
> *
> *
> *
> *Today Cain is remembered fondly and deSuze is totally forgotten.*
> On Sun, Sep 16, 2012 at 11:53 PM, Don <> wrote:
>> Has anyone read this book about Dave Maynard?
>> I just finished it.  I was a bit dissappointed as I was hoping for some 
>> of
>> his insights into broadcasting, his career, Westinghouse, dealing with 
>> the
>> different brass over the years at WBZ, and to what he attributed his 
>> folksy
>> success, his move to overnights, his move of Community Auditions from WBZ
>> to
>> WCVB, and maybe what his personal and family life was like having 'dad'
>> being "Maynard in the Morning" (he had 8 kids and step-kids).
>> Instead, it's full of Dave Maynard stories of some of the stars he has 
>> met
>> over the years...and politicians, and some of the recipes, anecdotes and
>> travels.
>> In that regard it was enjoyable.  They are all told in "Dave Maynard
>> Fashion" you can hear his voice, wit and style as you read the book.
>> One thing I will say about Dave Maynard's career....after being the "odd
>> man
>> out" and put on the overnight...he came roaring back full force as 
>> "Maynard
>> in the Morning".  Apparently Westinghouse at that point saw him as
>> expendable and put him on the overnight and wait for him to
>> leave........and it's
>> amazing they changed their mind and then built the station round him! 
>> It's
>> not often that a station (or ownership) is known to change their views on
>> something or someone.  (WBZ has done so on 3 occaisions I know...with the
>> Brudnoy/Snyder incident...the Leveille/Grayson move, and their change of
>> opinion on Dave Maynard.)
>> And boy did they promote the heck out of him!
>> I always thought those TV spots were silly and hokey....but I guess they
>> did
>> the trick!  The station spent a lot of time and energy promoting Maynard 
>> in
>> the Morning.  (Having Larry Glick as the late night recycle into AM drive
>> didn't hurt either!  Last thing they listened to at night...the first 
>> thing
>> they heard in the morning when they woke up.)

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