850 runs loop in advance of split (to ESPN on AM)

A Joseph Ross joe@attorneyross.com
Fri Oct 5 23:44:30 EDT 2012

On 10/5/2012 3:38 PM, John Francini wrote:

> And on occasion the lack of stereo is rather telling.  Both WEEI and WBZ-FM both ran some ads for BMW which compared the 325i to models from Lexus and Audi.  They used the left channel for the competing models' announcers, with the right channel for the BMW response to their features. Both channels were hard-panned left and right.   Made the point quite clearly.

Come to think of it, stereo could be used for political ads, comparing 
their own candidate on one channel with the opposing candidate on the other.

A. Joseph Ross, J.D.|92 State Street|Suite 700|Boston, MA 02109-2004

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