WBZ should hang it's head in shame

Sid Schweiger sid@wrko.com
Thu May 31 18:09:56 EDT 2012

"While almost all the other CBS Radio owned and programmed news outlets have moved along with the times WBZ is stagnant in the past to its detriment and that is sad. They get away with it because there is no competition, Do you think CBS would sit back and allow WBZ-TV to look and sound like they did in 1987.......never. Someone in the organization would be wise to bring in the programmers from WINS and WCBS before it is too late.
I recently wrote on Radio Info of being at a family Christening loaded with both men and women in the 20 to 35 year age group. Since at the time it was a hot topic I asked around if anyone listened to WBZ all news radio.  The answerers ranged from I didn't know there was an all news station......you mean  channel 4? (WBZ-TV).......  is it closer on the dial to WEEI or the Sports Hub. They do not have the fast paced product that this age group would listen to.
I asked my niece (32) and nephews (28) and (30) , the three of them agreed that WBZ was one of the stations that Nana and Grampy always had on in the car whenever they took them out for a ride or to McDonalds over 20 years ago. Nana died in 1999, Grampy left us in 2007. If WBZ continues to keep their head in the sand it will be at their own peril, even if they were to move the current product to FM it may be too late for the long run."

WBZ keeps doing what they're doing because it works.  They are still a top-10 station, in an age where it's clear that AM stations' days are numbered, and they're apparently still able to sell commercials and sponsorships at a rate which keeps the CBS suits happy.  No reason whatsoever to tamper with what they've got.  When the ratings and revenue fall precipitously, you'll see changes and maybe a move to FM.  As of now, there's no reason to.

Sid Schweiger
IT Manager, Entercom New England
20 Guest St / 3d Floor
Brighton MA  02135-2040

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