"It's the programming, stupid!"
Sat May 19 17:12:07 EDT 2012
On 5/19/2012 4:15 PM, Jibguy@aol.com wrote:
> In a message dated 5/19/2012 12:29:05 P.M. Eastern Daylight Time,
> firstname.lastname@example.org writes:
> I am also surprised that AM broadcasters have not done a better job
> lobbying for their own interests. Years ago, the NAB used to
> stand up
> for small and local radio owners
> It did? I must have missed that. The NAB wanted to make everyone
> THINK that they were as concerned with local owners.
The early NAB absolutely supported and encouraged local and small
broadcasters. But things began to shift during the top-40 era, when the
FCC permitted group owners to have more stations, and broadcast groups
became much more important to the NAB than individual owners. I still
dream of getting back on the air and/or owning a station, and if AM is
what is available, then okay fine. Frankly, with so much boring radio
out there, any unique format that appeals to a niche audience will get
some fans. The problem is making money with it. For example, consider
WFNX, which had a passionate niche audience. But it could not get enough
advertising support. There are many reasons for such problems, but as I
see it, deregulation has not just hurt independent owners-- it's also
hurt other businesses -- record companies, mama-papa record stores and
local bookstores... all of which used to buy time on rock stations.
There's been a domino effect, as fewer local businesses means fewer
people to support even a station they really like. The NPR model (or
the WJIB model) can work for some, but there is just no lobbying group
that stands up for the listeners these days. However, Bob and I totally
agree that AM radio is not dead. In fact, radio itself is not dead,
even if certain bad policies and indifferent corporations are not
dedicated to keeping it alive.
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