"It's the programming, stupid!"
Sat May 19 16:15:38 EDT 2012
In a message dated 5/19/2012 12:29:05 P.M. Eastern Daylight Time,
I am also surprised that AM broadcasters have not done a better job
lobbying for their own interests. Years ago, the NAB used to stand up
for small and local radio owners
It did? I must have missed that. The NAB wanted to make everyone THINK
that they were as concerned with local owners.
It costs tons of money and especially TIME for smaller station owners to
organize; therefore it may never happen.
But I do not think AM will die at all. Prices for AM stations will go
way down in the next 10 years where local people would be able to buy them.
Then we'll see a variety of formats on AM... blues, polkas, adult
standards, folk, etc... along with the ever-present programming for minorities.
There will always be minorities and the need to program to them.
What do you think would happen if a Boston-area AM were to go "progressive
rock" or "album rock" . I bet it would do very well. Or at least, some
folks reading this could rent 10 PM to 5 AM on some Boston area AM (would be
cheap rent!) and do an imaginative format. Problem with that is, most
stations would can your butt out of the station if the station could make
2-cents more per hour with someone new coming along wanting to rent the same
time. It all depends upon the contract you do with them.
I'm certain that many AM's in real small towns will either die, or will be
used as repeaters for bigger stations in the cities in the same state...
the latter could happen if the FCC eliminates some or all of those public
On the bright side for AM..... I am amazed at how WJIB's and WJTO's
audience has not dwindled at all! Additionally, young people (30-55) are finding
them and thoroughly enjoying them. Just in the past year, three Boston
alternative newspapers have done articles on WJIB.... only because the young
readers of those papers have noticed 740 and listen. The papers came to
WJIB... I did not seek any publicity from them.
AM radio will prosper (excepting smallest towns) if it has the right owners
with an imagination & open mind. It's the programming that will keep AM
alive. Unfortunately, so many AM's are still owned by Wall Street types
and Vulture Capitalists who have no programming imagination whatsoever.
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