"It's the programming, stupid!"

A Joseph Ross joe@attorneyross.com
Sat May 19 00:11:51 EDT 2012

On 5/18/2012 11:30 AM, Scott Fybush wrote:

> You could hire the very best chef in New England and the best interior 
> decorators and serve the very freshest food, and if you build your 
> restaurant on a side street somewhere off Blue Hill Avenue, you're 
> never going to get the same following you'd get if you put that same 
> restaurant on Newbury Street.
> WEEI and WBZ (and to some extent WRKO) have managed to keep the AM 
> "neighborhood" a little more desirable in Boston than in other markets 
> around the country, but at some point you have to be where your 
> audience wants you to be, if you're going to have any hope of 
> continued success.

I must say, my car radio has five slots for AM station settings, and I 
only have two set for local stations, WJIB and WBZ.  The other three are 
for stations in western Massachusetts, although I've been visiting there 
less frequently than I used to.  There just aren't any other local AM 
stations that I want to listen to regularly.

A. Joseph Ross, J.D.                     617.367.0468
92 State Street, Suite 700          Fax: 617.507.7856
Boston, MA 02109-2004     http://www.attorneyross.com

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