"It's the programming, stupid!"

[Scott Fybush]

On 5/18/2012 11:19 AM, Kevin Vahey wrote:
> It wasn't signal that hurt WEEI a year ago.....the station faced a backlash
> from angry Bruins fans that the station ignored for years.
>
> The night signal to the NW improved a decade ago when CKVL went dark as
> that Montreal outlet always stayed on day pattern.
>
> The reality is the sports fans now button push between the 2 depending on
> what is being talked about.

You could hire the very best chef in New England and the best interior 
decorators and serve the very freshest food, and if you build your 
restaurant on a side street somewhere off Blue Hill Avenue, you're never 
going to get the same following you'd get if you put that same 
restaurant on Newbury Street.

WEEI and WBZ (and to some extent WRKO) have managed to keep the AM 
"neighborhood" a little more desirable in Boston than in other markets 
around the country, but at some point you have to be where your audience 
wants you to be, if you're going to have any hope of continued success.