AMP format to 103.3 tomorrow, 60s-80s to hd2

[Dan.Strassberg]

OTOH, is it good to have calls that spell out odious?
  ----- Original Message ----- 
  From: Scott Fybush 
  To: Jim Hall ; Boston Radio Interest 
  Sent: Wednesday, June 27, 2012 5:07 PM
  Subject: Re: AMP format to 103.3 tomorrow, 60s-80s to hd2


  On 6/27/2012 4:29 PM, Jim Hall wrote:
  > I wonder if there will be new call letters. "ODS" was probably intended to
  > provoke "OlDieS" originally.
  >

  Maybe, maybe not. AMP 97.1 in LA got new calls (they had kept the "KLSX" 
  classic rock calls through a talk format, but became KAMP-FM when they 
  went top-40), but in NYC, 92.3 kept its old K-Rock WXRK calls when it 
  became top-40 92.3 NOW FM. In the PPM era, it doesn't really matter one 
  way or another, except to make sure agency buyers know what they're 
  looking at in the ratings books.