AMP format to 103.3 tomorrow, 60s-80s to hd2

[Scott Fybush]

On 6/27/2012 4:29 PM, Jim Hall wrote:
> I wonder if there will be new call letters. "ODS" was probably intended to
> provoke "OlDieS" originally.
>

Maybe, maybe not. AMP 97.1 in LA got new calls (they had kept the "KLSX" 
classic rock calls through a talk format, but became KAMP-FM when they 
went top-40), but in NYC, 92.3 kept its old K-Rock WXRK calls when it 
became top-40 92.3 NOW FM. In the PPM era, it doesn't really matter one 
way or another, except to make sure agency buyers know what they're 
looking at in the ratings books.