"It's the programming, stupid!"

[Sid Schweiger]

"This stuff must all be hosted applications now, right?  No need to actually print physical books in this day and age..."

Arbitron still provides a "virtual" rating book for those who want it, but ratings data is now available in a variety of formats.

For the markets on PPM, there are two pieces of installed software (PPM Analysis Tool, which handles the monthly data, and Weeklies for the weekly data) and a web site (my.arbitron.com, for which you need a user name and password) which PPM subscribers can use (commonly called TapWeb, after the Tapscan program used for diary data).

For diary markets, the old standbys Maximi$er, Tapscan and Qualitap are still around.

Sid Schweiger
IT Manager, Entercom New England
20 Guest St / 3d Floor
Brighton MA  02135-2040