Globe: What happened to rock radio in Boston?

[A Joseph Ross]

On 6/4/2012 1:58 PM, Laurence Glavin wrote:

>   >Whoa. I can understand Globe scribes, who know nothing about radio,>talking about the "intellectual property" of WFNX, but radio people should>know better.>Other than logos, trade marks or service marks, WFNX has no intellectual>property. And what they got, nobody needs to do exactly what they did in>the way they did it.>The call letters? They aren't a service mark. They get changed, they're>up for grabs. q.v. WCOZ, WROR, WMEX

I wouldn't be surprised if someone could (and perhaps has) register call 
letters as a service mark for some purpose.  I'm not sure how that would 
affect the call letter assignments, but I suspect it could be done.

I remember when I was in sixth grade in Guilderland, New York, just 
outside Albany, for awhile I was one of the student help in the lunch 
kitchen, and I saw these large cans of apple sauce with the brand name 
"WGY."  The label on the cans even had a stylized drawing of a radio 
station labelled "WGY.:  I have no idea why applesauce was being sold 
under the WGY moniker, but it was.  This was around 1956-57.

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