National Hockey League says Stanley Cup Final on radio in Boston
Sid Schweiger
sid@wrko.com
Mon Jun 4 07:53:26 EDT 2012
"the formats on Sirius/XM that get ANY ratings at all are the ones that duplicate the broadcast formats available to anyone on AM/FM."
The only format on SiriusXM that gets any ratings at all, according to Eastlan (the only company that includes satellite radio in its local ratings, in the few markets in which it operates), is Howard 100, Howard Stern's main channel. No other satrad channels get enough mentions to meet Eastlan's minimum reporting standards, and Arbitron stopped rating satellite radio in 2008.
There is NO satellite channel that duplicates an OTA broadcast station. Some of them come close in programming content, but none of them carry commercials (and the five- to seven-minute stop sets that go along with it) and all the other clutter that OTA music formats must deal with. I can understand why some people think that satrad is evocative of radio's past, when you could actually hear music on a music-formatted station without having to wade through all the other formatics, but the idea of paying for radio hasn't taken hold yet, and probably never will on a mass scale.
Sid Schweiger
IT Manager, Entercom New England
20 Guest St / 3d Floor
Brighton MA 02135-2040
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