WBZ should hang its head in shame

[Dan.Strassberg]

The local (well, almost local in those parts of the market where it
can be heard at all) "oldies" station is WBOQ, which, IIRC, gave up
using the word "oldies" a year or more before WODS did. In place of
oldies, WBOQ plays "good-time favorites," which sound just like oldies
to me. If good time favorites make the advertisers happy, far be it
from me to argue. I find WBOQ to be the most listenable pop-music
station in the market--indeed the only pop-music station I can
tolerate for periods as long as half an hour--and they had the Red Sox
on FM years before WEEI did.

-----
Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message ----- 
From: "Eli Polonsky" <elipolo@earthlink.net>
To: <boston-radio-interest@lists.BostonRadio.org>
Sent: Friday, June 01, 2012 3:21 PM
Subject: Re: WBZ should hang its head in shame


> >Date: Fri, 1 Jun 2012 02:01:40 -0400
>>From: Kevin Vahey <kvahey@gmail.com>
>>To: A Joseph Ross <joe@attorneyross.com>
>>Cc: boston-radio-interest@lists.bostonradio.org
>>Subject: Re: WBZ should hang its head in shame
>>
>>Think it out - WBZ-FM moves to 103.3 and the 103 legacy
>>endures. AM doing oldies is still Radio 103 ( WBZ-AM)
>
> WODS is no longer "Oldies 103.3". Another poster said
> that the "older demo" would follow WODS to AM. WODS no
> longer programs to the "older demo" that is old enough
> to have grown up listening to music on AM radio. WODS
> moving to AM would kill it, and I doubt CBS would want
> to do that. It's still quite successful now as it is.
>
> Though they haven't changed the anagram call letters,
> WODS dropped all on-air and online usage of the word
> "Oldies" nearly four years ago. Long gone are Chuck
> Berry, Buddy Holly, Jerry Lee Lewis, Fats Domino and
> any Elvis prior to his 1969 hit "Suspicious Minds".
> In their place are Madonna, Prince, George Michael &
> Wham, and Michael Jackson's '80s hits. The generation
> that grew up listening to them didn't listen to music
> on AM radio.
>
> Some hits by mid/late '60s warhorses like the Beatles,
> Stones, The Beach Boys, the biggest Motown hits, etc...
> still play, but more to a generation that first enjoyed
> them as enduring "oldies" on FM radio years after they
> were first released, not as much to the generation now
> mostly in their 60s and older that first enjoyed them
> on AM radio and might not want to sit through the '70s
> and '80s pop and disco hits to hear them sprinkled in.
> I know that a "focus group" study for WODS a few years
> ago was not open to anyone over 52 years old.
>
> WODS is a mid '60s through '80s "classic hits" station
> now. AM radio was on the decline for contemporary hits
> by the mid '70s, and was dead for contemporary hits by
> 1980. Moving it to AM with its present format wouldn't
> work, and if it went back to playing older "oldies" of
> the '50s and early '60s again, it would have to go to
> an automated commercial-free listener supported model
> like WJIB, because sponsors apparently don't believe
> that older people spend money.
>
> EP
>
>
>