How long before this happens?

A Joseph Ross
Sat Jul 28 01:35:30 EDT 2012

On 7/27/2012 4:20 PM, Dan.Strassberg wrote:

> The format was probably not all that different from Bob Bittner's 
> format at
> WJIB. Bob tells stories similar to yours about the age diversity of his
> audience and the loyalty to the format of listeners of all ages. You will
> also note that, maybe three or four years ago, Bob started using the
> positioner, "The Memories Station." I'll bet he says "the memories 
> station"
> about eight times in a typical hour--maybe more; the phrase sure has 
> tested
> well. I gather that the word "memories" does not make listeners feel 
> old; in fact, it may make them feel young (or at least younger).

You mean Bob has younger listeners who know about AM?

A. Joseph Ross, J.D.|92 State Street|Suite 700|Boston, MA 02109-2004

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