Jess Santos Departs; WWZN "The Zone" Returns

Fri Jul 27 13:14:23 EDT 2012

1330 has a very decent signal day and night within Route 128. They could
probably clear the time from 1:00AM to 5:00AM M-F. But days or evenings
would almost certainly be out. Beasley is apparently not averse to carrying
Progressive talk--provided they get paid. They have been doing it for the
last few months on their WWDB (AM) 860 in Philadelphia, a 10 kW directional
daytimer that covers the Philadelphia market quite well--but (obviously)
only in the daytime.

Here is my speculation: The Dial Global lineup of Progressive talkers will
resurface on WWZN. However, neither Jeff Santos nor his Revolution Boston
operation will be included, thank goodness. I think D-G will cut a deal
directly with the owners of WWZN. Those folks may build a studio at the
station's Waltham Tx site. I'm pretty sure that Santos had been trading out
commercials for the rent at Marina Bay, but that deal had apparently ended
and the real estate folks must have wanted real money, which Santos didn't
have. A studio in the Waltham building will be mininmal and not very
pleasant but it will help to hold down costs. If WWZN still uses the 
1980s-era transmitter that I saw 25 years or so ago, a big problem will be 
the roar of the fans that cool the transmitter.

Dan Strassberg (
eFax 1-707-215-6367

----- Original Message ----- 
From: "Bob Nelson" <>
To: "Mike Ward" <>
Cc: <>
Sent: Friday, July 27, 2012 12:46 PM
Subject: Re: Jess Santos Departs; WWZN "The Zone" Returns

> Thanks for info, Donna. I had heard something about Dial Global maybe
> shopping their shows elsewhere--but to whom? I would doubt RKO, TKK,
> or XKS AM--who has room in their schedule? (maybe delayed
> broadcast)...a small AM maybe (1330? 1360? Not the best signals!) I
> would think the Salem stations wouldn't be crazy about prog talk (590,
> 950, 1150) and they're doing their own thing anyway. So you say DG not
> crazy about them having to lease the time to get the shows on. (I can
> think of one station with a fairly good daytime signal, but would
> doubt the owner--who runs via listener contributions, not ads--would
> want to do that: namely, WJIB...
> Who else would run them?
> If anything advertisers may prefer sports talk which can skew younger,
> which is why I wonder if RKO might turn to 24/7 ESPN if Howie leaves.
> Ad agencies may prefer people in their 30s wanting to talk NFL, to
> folks in their 50s who want political talk..though I would hope
> poli-talk can attract younger people too.

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