WEEI-FM transmitting in Mono
Tue Jan 10 17:33:39 EST 2012
The opposing argument is that people tuning past a large number of
stations (in the days of analog tuning, anyhow) were conditioned to
stop only at stations that lit the stereo indicator, so being in mono
reduced a station's number of casual tune-ins. That argument may have
been outdated by newer technology, but it would be interesting to know
how many ad agencies (never bastions of deep thought) have gotten the
Dan Strassberg (firstname.lastname@example.org)
----- Original Message -----
From: "Sid Schweiger" <email@example.com>
Sent: Tuesday, January 10, 2012 1:15 PM
Subject: RE: WEEI-FM transmitting in Mono
> "...I honestly believe a great part of 98.5 the Sports Hub's success
> is derived from producing Patriots and Bruins games in stereo,
> combined with there use of music to create what I believe is a
> superior production value."
> There is not one single shred of evidence that stereo makes any
> difference at all to the ratings in primarily spoken-word formats.
> OTOH, stereo somewhat reduces fringe-area coverage and increases
> multipath distortion, so for a format where music is not the prime
> ingredient mono makes much more sense.
> NOTE: This is my opinion and not that of my employer.
> Sid Schweiger
> IT Manager, Entercom New England
> 20 Guest St / 3d Floor
> Brighton MA 02135-2040
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