WEEI-FM transmitting in Mono

[Dan.Strassberg]

The opposing argument is that people tuning past a large number of
stations (in the days of analog tuning, anyhow) were conditioned to
stop only at stations that lit the stereo indicator, so being in mono
reduced a station's number of casual tune-ins. That argument may have
been outdated by newer technology, but it would be interesting to know
how many ad agencies (never bastions of deep thought) have gotten the
word.

-----
Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message ----- 
From: "Sid Schweiger" <sid@wrko.com>
To: "boston-radio-interest@lists.bostonradio.org"
<boston-radio-interest@lists.BostonRadio.org>
Sent: Tuesday, January 10, 2012 1:15 PM
Subject: RE: WEEI-FM transmitting in Mono


> "...I honestly believe a great part of 98.5 the Sports Hub's success
> is derived from producing Patriots and Bruins games in stereo,
> combined with there use of music to create what I believe is a
> superior production value."
>
> There is not one single shred of evidence that stereo makes any
> difference at all to the ratings in primarily spoken-word formats.
> OTOH, stereo somewhat reduces fringe-area coverage and increases
> multipath distortion, so for a format where music is not the prime
> ingredient mono makes much more sense.
>
> NOTE:  This is my opinion and not that of my employer.
>
> Sid Schweiger
> IT Manager, Entercom New England
> 20 Guest St / 3d Floor
> Brighton MA  02135-2040
>