Old oil companies
Wed Feb 29 03:48:45 EST 2012
Standard Oil of Indiana decided to catch the wave when America was riding high during the early 60’s by rebranding from Amoco to American, that turned into disaster when things turned turbulent in the anti-America late 60’s and 70’s. They decided to rebrand back to Amoco even in their home territory of the Midwest keeping a Standard oval and torch at one station in each state for trademark purposes. If you visit any local BP station they also keep it alive, you will see “Lead free Amoco” above the switches that select the octane grade. In St Louis there are several gigantic Amoco torch signs that have been declared historical landmarks and are maintained much like the Citgo sign in Kenmore Square Boston. All other signage on these stations are now BP.
Chevron does the same, I have recently bought gas at Chevron stations in Miami and Phoenix that still have the word Standard on the sides of the gas pump canopy though the main Signage and the pumps are branded Chevron.
Anyone else remember the big Calso (now Chevron ) sign on the back side of the Buckminster Hotel in Kenmore Square Boston (WNAC studios) It was on the backside from the magnificent White fuel (Texaco) spewing oil derrick sign. Neon signage in Boston was great in those days, now boring Boston has
none of New Yorks glitter.
More information about the Boston-Radio-Interest