Will 96.9 "Beat" up news-talk to go to music?

Bob DeMattia bob.bosra@demattia.net
Wed Dec 12 10:20:29 EST 2012

A-ha.   And they aren't using the PPM in the Cape Cod market.   Bad
news for WXTK when they do.


On Wed, Dec 12, 2012 at 9:18 AM, Laurence Kranich <marklaurence@mac.com> wrote:
> Ratings problems for all of Boston's talk stations tanked when PPMs entered the market. With diaries, Severin had been contending for first place in PM drive, and suddenly he dropped out of the top 10. Similar drops occurred across the format.
> Does this mean that fans of the shows had been exaggerating their time spent listening in diaries? Are people who carry meters more likely to favor music formats? Maybe. I thought from the start that the most radical "black helicopter" types would fear that the meters were invading their privacy and refuse to carry them, and this might work against some talk formats.
> But most likely, the PPMs are better at measuring what real-life, button-pushing, casual (and forgetful) radio listeners are choosing, not what a smaller minority used to scrawl in a diary.
> On Dec 12, 2012, at 7:58 AM, Bob DeMattia <bob.bosra@demattia.net> wrote:
>> It's not about the format, it's the content.  Using only one locally
>> originated show,
>> WXTK still pulls a 12+ rating in their market.

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