WEEI-FM 93.7

[Scott Fybush]

On 9/12/2011 9:56 AM, Dan.Strassberg wrote:

> The brokered Portuguese programming could continue during daylight
> hours when WRKO doesn't need any help in MetroWest. The 650 night
> signal would more than equal the 850 nighttime signal in a significant
> part of MetroWest.

I don't think "THE Talk Station, AM 680...except at night in Framingham 
and parts of Natick, where you might be able to hear us on 650 if the 
Opry music out of Nashville's not too loud" accomplishes much of 
anything toward retaining the image of WRKO as a major full-market 
player. (And can you imagine Howie making fun of it on the air?)

I stand by my assessment of the competitive virtues of 850 vs. 680 for 
full-market coverage. I don't disagree with Dan and Bob that 680 is 
stronger than 850 to the north and south - but that's a difference of 
degree; both 850 and 680 are at least usable to the edges of the Boston 
Arbitron market in those directions. But to the west, it's not just a 
difference of degree, it's a question of whether the signal exists at all.

There's a LOT of MetroWest out there, and right now it disappears 
completely from WRKO's potential audience at 4:30 or so in the afternoon 
come December. A 60-watt 650 night signal, if one were to be built, 
might fill a small piece of that hole in Framingham or Natick, but 
wouldn't do enough to be useful anywhere else in MetroWest, even if you 
could overcome the logistical issues of getting listeners to set buttons 
for both 650 and 680 and to know to switch them at the right time (but 
no earlier, lest they be blasted with Portuguese-language religion!)

s