Breaking News: Apple announces Steve Jobs is dead at 56.

Paul Anderson
Thu Oct 6 18:28:10 EDT 2011

Here is a quote from Steve Jobs from BusinessWeek, May 1998:

    "It's really hard to design products by focus groups.
     A lot of times, people don't know what they want until you show it to them."

This is the problem with most radio stations.  They don't trust themselves to pick what their audience WILL like, they just play what the focus groups tell them they ALREADY like.

I wonder what would have happened if Steve Jobs had programmed a radio station.


More information about the Boston-Radio-Interest mailing list