Does WMJX pay Dunkin Donuts to have station on?

Brian Vita
Fri May 6 10:21:35 EDT 2011

It's actually like a system from a company like PlayNetworks.  They provide
the location with a hard drive based player.  The client's home office has a
web based interface where they can select from a large number of formats and
create blends of formats (ie. 30% deep oldies, 20% hip hop, 25% country and
25% dinner jazz) based on dayparts.  It can also be programmed to insert
messages at specific intervals.  The music is pushed to the box via the
internet at daily, weekly or monthly at the customer's instruction to allow
music to rotate in and out.  The company provides full ASCAP, BMI, SESAC
licensing with the contract.

The product is designed as a Muzak killer and is used in places like TGIF,
Starbucks and many others.

In the interest of disclosure, I am a reseller of this line.  This post was
meant to be informational not a sales pitch.


-----Original Message-----
[] On Behalf Of
Sent: Friday, May 06, 2011 8:08 AM
To: Roger Kirk
Cc: bri
Subject: Re: Does WMJX pay Dunkin Donuts to have station on?

I don't know how Margarita's does it, but I know the background music
channel for Hannaford supermarkets is controlled from their Portland
headquarters, and changes several times a day...50s/60s oldies in the
morning, then switches to 70s oldies mid-morning then to what is essentially
a Hot AC channel.  I wonder if the restaurant has a similar set-up and there
was some sort of problem with it?

On Thu, May 5, 2011 at 6:45 PM, Roger Kirk <> wrote:

> I think they have friends/relatives in Exeter NH.  About a month ago,
> the lunch hour at Margarita's somebody (not clear who) switched background
> music from the Sirius/XM Classic Rock channel to another source which was
> about 10 dB louder and in the middle of a song.  Volume dropped and at the
> beginning of the next song, it was switched back to Sirius/XM.  Volume was
> too low and was cranked backed up.  This silly exercise went on for about
> minutes or so.  At times, the music would switch songs and then switch
> back.

More information about the Boston-Radio-Interest mailing list