WLNE airing infomercials in place of 7p news
Scott Fybush
scott@fybush.com
Thu Mar 17 18:58:24 EDT 2011
Kevin Vahey wrote:
> Certainly - start a Southern NE Chronicle for example.
>
> Hearst and Disney do work together ( see ESPN ) so that could explain why
> ABC is playing hardball.
>
> Some are comparing this to what NBC pulled with KRON but I don't think that
> is a fair example.
>
Nor do I. As best I can read the situation from where I sit, ABC/Disney
has no interest (unlike NBC in San Francisco) in adding a
Providence-market O&O. But the Mouse does (quite understandably!) want
to avoid ending up with a complete dog of an affiliate owner, so why not
put a little pressure on?
I don't think it's for Hearst's benefit; if Hearst wanted WLNE, it's had
many opportunities to do so at reasonable prices, and there's an issue
with the very significant overlap of signals between WLNE and WCVB.
Recall that CBS had to unload WPRI for that same reason.
I would not be at all surprised to see ABC looking at some other,
less-obvious options for new Providence-market affiliation. I could
imagine LIN installing ABC as 12.2 or 64.2, for instance - or at least
the threat of a LIN-owned "ABC Providence" helping ABC to keep a new
WLNE owner in line.
Sadly, the market seems increasingly to be dictating that
Providence-sized communities around the country can't comfortably
support three TV news operations. Here in upstate New York, we're down
to two (plus a cable channel) in Syracuse, while the third-place
operations in Rochester and Buffalo struggle to survive.
Wilkes-Barre/Scranton's down to two as well.
Is there anything WLNE can do now that WPRI/WNAC or WJAR can't do
better? (The answer, in hindsight, might have been to stay focused on
southeastern Mass. and the Cape, but experience suggests that there just
might not be enough revenue in that area to sustain WLNE that way, either.)
s
More information about the Boston-Radio-Interest
mailing list