WNNW-AM And WNSH-AM Operating Separately

[lglavin@mail.com]

 A couple of months ago, even before Costa-Eagle closed on the purchase of WNSH-AM 1570 in Beverly,
the programming on WNNW-AM 800 in Lawrence was already being simulcast there.  Now, shortly
after C-E became the owner of WNSH-AM, they've begun broadcasting different content, at least during
the times I've monitored the stations (this past Sunday, Monday and today, 03/06, 07 & 08).  And WNSH 
actually runs a single-station ID for itself;  previously they ran a triple ID for WNNW-AM, its translator 
on 92.1 FM, and WNSH. This strikes me as a little odd.  First of all, WNSH seemingly allowed the 
Costa-Eagle Spanish-language footprint to be expanded to the north shore and the seacoast of Massachusetts
and even NH.  And there are probably costs involved in separate programming;  but the Eagle in Costa-
Eagle refers to the Eagle Tribune newspaper that is so low on money, it's had another round of layoffs.
Some of those reporters and editors who are now at the unemployment office must wonder about their
previous bosses' expenditures on radio.