Radio never warned me (regarding Spfld tornado)

[Dan.Strassberg]

I'm sure that one problem is the unknown cost of covering events whose
nature you don't know and can't predict in advance. For example
serious problems at nuclear power stations can take many forms and
reach vastly different degrees of severity that would require vastly
different levels of resources to cover. Now lump in earthquakes,
hurricanes, tornadoes, floods, hazardous-waste spills, even broken
water mains such as we had in Boston a year or so ago. The only
sponsor that would be likely to be able to pay for any or all of the
situations I listed would be Jordan's Furniture. And the reason is
that Jordan's is owned by Warren Buffet's Berkshire Hathaway, which
itself owns General Reinsurance. General Re is the company that
insurance companies (such as Buffet's own Geico) go to to buy
insurance against the policies they write to cover unpredictable
risks. You can bet that General Re expects its clients to cover
massive deductibles before they try to tap their General Re coverage.

-----
Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message ----- 
From: <billohno@gmail.com>
To: <boston-radio-interest@lists.BostonRadio.org>
Sent: Saturday, June 11, 2011 5:23 PM
Subject: Re: Radio never warned me (regarding Spfld tornado)


>J Ballard wrote:
>> But think of all the major stories that have happened on weekends.
>> Watergate comes to mind, on a Saturday evening.  I heard about it
>> on NBC "Monitor",
>> it was much later that CBS Radio had the story on the air.
>>
>> Tornadoes, chemical plant explosions, inquiring minds want to know-
>> this is
>> serious business.
> News coverage is expensive as is breaking news coverage. What
> prevents stations from contracting advertisers to commit to
> sponsoring breaking events so that when the added resources are
> expended, there is new money behind it (and a listener spike that
> goes with those events)?
>
> Bill O'Neill