Phase out over-the-air signals? (was: Re: WCRB to simulcast on 88.7 in

Garrett Wollman
Sat Jun 4 15:41:49 EDT 2011

<<On Sat, 4 Jun 2011 07:38:52 -0400 (EDT), said:

> It all sounds great but how will 10, 20, or 30+ thousand  stations playing 
> a variation of the same thing make any money?

The same way they do now.  (There are already 12,000 radio stations in
the U.S.)  They will make money by appealing to a particular audience
that is willing to pay for the content, or is sufficiently desirable
to advertisers.  Or they will lose money, and either go out of
business, or be supported by charity.

Broadcasters whose content is non-perishable are already in trouble.
There's no particular reason to favor one source of non-perishable
content over another.  Broadcasters with a unique value proposition
will continue to thrive, and even expand into markets they are unable
to reach by traditional broadcast technology.


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