PPM's (was: Re: WCRB to simulcast on 88.7 in R.I.

[Bill Smith]

See embedded comments.



________________________________

From: D. A. <donald_astelle@yahoo.com>
To: boston-radio-interest@bostonradio.org; Bill Smith <brscomm@yahoo.com>
Sent: Fri, June 3, 2011 8:20:35 PM
Subject: PPM's (was: Re: WCRB to simulcast on 88.7 in R.I.

Several times a week

Did you (as the dad) ever carry it for a day when she left it behind?
No. With my personal cell phone, company cell phone, my PPM, and the 
walkie-talkie I carry, I have no room left on my belt.

Did you (as the dad) ever take it and shake it around to give the impression 
that she was wearing it?
Once or twice a month. She would drop it on the couch while we were watching TV 
and I'd shake it.

Why did your time as a PPM participant end?  Was it your doing...or Arbitron's 
doing?  Would you have participated longer?
It was Arbitron. We did two years which was what they told us up front. Yes, I 
would have continued.

As a PPM family, during your time as a participant, what is the total amount of 
reward compensation (i.e.$$$) that you received
Honestly I can't say. Probably $200-250 each per year.

Was the compensation worth the hassle?  Did you do continue to participate for 
the monetary compensation....or the thought that you were influencing radio 
programming?
For the rest of the family, it was the compensation. For me, it was the 
influence. Compensation was OK, but $15/month? hardly worth it.

Thanks!






--- On Fri, 6/3/11, Bill Smith <brscomm@yahoo.com> wrote:

> From: Bill Smith <brscomm@yahoo.com>
> Subject: Re: WCRB to simulcast on 88.7 in R.I.
> To: boston-radio-interest@bostonradio.org
> Date: Friday, June 3, 2011, 7:38 PM
> Since I am no longer carrying a
> people meter, I can speak without fear of the 
> PPM police busting me. Here in St Louis the base is $5/mo.
> It can go up to 
> $15/mo depending on the amount of time you wear it. There
> were $50 bonus 
> payments every six months. Getting the 17 year old
> stepdaughter to carry it was 
> nearly impossible. Naturally you couldn't pry the cell
> phone away from her but 
> that people meter just didn't go with her goth look...
>  
> Bill
> 
> 
> 
> ________________________________
> From: Garrett Wollman <wollman@bimajority.org>
> To: Mark Laurence <marklaurence@mac.com>
> Cc: boston Radio Interest <boston-radio-interest@bostonradio.org>
> Sent: Fri, June 3, 2011 5:18:00 PM
> Subject: Re: WCRB to simulcast on 88.7 in R.I.
> 
> <<On Fri, 03 Jun 2011 19:04:41 +0000 (GMT), Mark
> Laurence <marklaurence@mac.com>
> 
> said:
> 
> > PPM ratings for the most recent month in Boston show:
> 
> > 94.1% of people age 18-24 cumed radio in April.  They
> listen an average
> > of 10 hours 15 minutes a week.
> 
> Sample size?
> 
> I'm generally pretty suspicious of these numbers, for three
> reasons:
> 
> (1) The sample is very small, particularly when sliced down
> into
> narrow demos like this.
> 
> (2) The sample is highly biased.  What non-user of radio
> is likely to
> agree to participate?  How much compensation is Arbitron
> even offering
> these days?  (Is it still $5?)  For a lot of young
> people, that's not
> nearly enough to get them to carry a pager-sized device
> with them
> wherever they go.  How does Arbitron even identify the
> sample?
> 
> (3) People are exposed to radio in many different places
> over which
> they may have little or no control.  They can hardly be
> said to be
> listening in this situation.
> 
> -GAWollman
> 
>


Re: PPM's 

--- On Fri, 6/3/11, Bill Smith <brscomm@yahoo.com> wrote:

> Getting the 17 year old
> stepdaughter to carry it was 
> nearly impossible. Naturally you couldn't pry the cell
> phone away from her but 
> that people meter just didn't go with her goth look...

Did you (as the dad) have to "get after her" to wear it?