PPM's (was: Re: WCRB to simulcast on 88.7 in R.I.

[D. A.]

Re: PPM's 

--- On Fri, 6/3/11, Bill Smith <brscomm@yahoo.com> wrote:

> Getting the 17 year old
> stepdaughter to carry it was 
> nearly impossible. Naturally you couldn't pry the cell
> phone away from her but 
> that people meter just didn't go with her goth look...

Did you (as the dad) have to "get after her" to wear it?

Did you (as the dad) ever carry it for a day when she left it behind?

Did you (as the dad) ever take it and shake it around to give the impression that she was wearing it?

Why did your time as a PPM participant end?  Was it your doing...or Arbitron's doing?  Would you have participated longer?

As a PPM family, during your time as a participant, what is the total amount of reward compensation (i.e.$$$) that you received?

Was the compensation worth the hassle?  Did you do continue to participate for the monetary compensation....or the thought that you were influencing radio programming?

Thanks!






--- On Fri, 6/3/11, Bill Smith <brscomm@yahoo.com> wrote:

> From: Bill Smith <brscomm@yahoo.com>
> Subject: Re: WCRB to simulcast on 88.7 in R.I.
> To: boston-radio-interest@bostonradio.org
> Date: Friday, June 3, 2011, 7:38 PM
> Since I am no longer carrying a
> people meter, I can speak without fear of the 
> PPM police busting me. Here in St Louis the base is $5/mo.
> It can go up to 
> $15/mo depending on the amount of time you wear it. There
> were $50 bonus 
> payments every six months. Getting the 17 year old
> stepdaughter to carry it was 
> nearly impossible. Naturally you couldn't pry the cell
> phone away from her but 
> that people meter just didn't go with her goth look...
>  
> Bill
> 
> 
> 
> ________________________________
> From: Garrett Wollman <wollman@bimajority.org>
> To: Mark Laurence <marklaurence@mac.com>
> Cc: boston Radio Interest <boston-radio-interest@bostonradio.org>
> Sent: Fri, June 3, 2011 5:18:00 PM
> Subject: Re: WCRB to simulcast on 88.7 in R.I.
> 
> <<On Fri, 03 Jun 2011 19:04:41 +0000 (GMT), Mark
> Laurence <marklaurence@mac.com>
> 
> said:
> 
> > PPM ratings for the most recent month in Boston show:
> 
> > 94.1% of people age 18-24 cumed radio in April.  They
> listen an average
> > of 10 hours 15 minutes a week.
> 
> Sample size?
> 
> I'm generally pretty suspicious of these numbers, for three
> reasons:
> 
> (1) The sample is very small, particularly when sliced down
> into
> narrow demos like this.
> 
> (2) The sample is highly biased.  What non-user of radio
> is likely to
> agree to participate?  How much compensation is Arbitron
> even offering
> these days?  (Is it still $5?)  For a lot of young
> people, that's not
> nearly enough to get them to carry a pager-sized device
> with them
> wherever they go.  How does Arbitron even identify the
> sample?
> 
> (3) People are exposed to radio in many different places
> over which
> they may have little or no control.  They can hardly be
> said to be
> listening in this situation.
> 
> -GAWollman
> 
>