Phase out over-the-air signals? (was: Re: WCRB to simulcast on 88.7in R.I.)
Sat Jun 4 02:01:04 EDT 2011
In a message dated 6/4/2011 12:14:00 A.M. Eastern Daylight Time,
This may be so right now, but when nobody is listening to AM radio, Bob
will have to change or get out of the business, and selling the station
may not be much of an option if nobody is listening.
Or perhaps by the time Bob's older audience stops listening, Bob will be
ready to retire anyway.
Audience stops listening? Probably a nice way of saying "dieing off".
That was said of the Music of Your Life format back in the mid-late 1980's;
but now in 2011, it's still going strong, listenerwise, as before. Likely
due to adjustments such as occasional songs thrown in by The Four Seasons,
Gary Lewis & Playboys, Shirelles, Crystals, Vogues, Beatles, Turtles, Gore,
Elvis, Darin, etc., but not Sam the Sham & Pharoughs, nor Iron Butterfly.
And those 40's and 50-somethings.... they love to hear the standards
classics from Helen Forrest, Goodman, Shaw, Miller, Andrews Sisters, Eddie Fisher.
Check out "Friends & Lovers of WJIB" (not started by me) on Facebook, and
see what the people in their 20's thru 60's are saying. - As for AM
radio? Don't know the future, but I do know that a station will be listened-to
if it's doing something different, and people like the idea of being
serenaded by someone else, where the only efforts needed is to flip the "on
switch" on a radio. - I also think that additional future fees will stifle
4G-smartphones' predicted viral spread.
On internet streaming.... it amazes me how the labels have successfully
gotten the Copyright Royalty Board to get non-station streamers to actually
PAY for the privilege of running 24-hour commercials for the labels!
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