Spring Cume numbers are stunning

[Dan.Strassberg]

Don't most GM stations--at least the music stations (I probably
wouldn't include WTKK or WPEN in this discussion) rely heavily on a
presentation that appeals more to to women listeners than to men? For
sure, that's true of 106.7. Don't know about 105.7 or 92.9; I don't
think I've spent five minutes listening to either of those in well
over a year. If I'm correct, there is probably some validity for
categorizing GM managment as sexist. But if that really is the
strategy and it is working, the approach could simply be described as
a sound business decision.

-----
Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message ----- 
From: "Eli Polonsky" <elipolo@earthlink.net>
To: <boston-radio-interest@tsornin.BostonRadio.org>
Sent: Sunday, July 17, 2011 3:49 AM
Subject: Re: Spring Cume numbers are stunning


> >Date: Fri, 15 Jul 2011 08:09:23 -0700 (PDT)
>>From: Howard Glazer <hmglaz@att.net>
>>To: Boston Radio <boston-radio-interest@lists.bostonradio.org>
>>Subject: Re: Spring Cume numbers are stunning
>>
>>While you weren't looking, country music went national
>>-- and mainstream. I can certainly believe WKLB's PPM
>>numbers in Boston, because WKLB is playing artists like
>>Taylor Swift and Rascal Flatts who also get saturation
>>exposure on AC radio stations. Country is also growing
>>in its appeal to younger demographics nationally, and
>>has been for years, while retaining a decent percentage
>>of its older listeners, largely through making sure that
>>old-timers like George Strait and Reba McEntire remain
>>relevant to radio.
>
> What you're saying is all true, but you're missing one
> key point, at least in my perception, of WKLB's success.
> WKLB is the first country station in the Boston market
> that seems to skew significantly toward female listeners!
>
> The older, former country stations in Boston that failed
> tried to market toward the traditional stereotype of the
> male country listener, a profile that may be much more
> prevalent in other areas of the USA, and in rural areas.
> They aren't in the Boston area in significant numbers.
>
> But, WKLB realized that there is now a significant female
> audience who enjoy contemporary country music, and it has
> done a great job of catering to them with a much more
> female-oriented presentation (somewhat like a "Hot AC"
> station, but with twangier music and many female DJ's)
> than the past country stations in Boston.
>
> EP
>
>
>