Disney Radio

Sid Schweiger sid@wrko.com
Sat Jul 16 13:10:59 EDT 2011

"I always wondered how/ if the stations make any money.  Most of the commercials advertise Disney stuff such as movies, shows on the Disney channel, etc.  There are a few " parent" commercials."

The whole point of Radio Disney's network and stations is not to make either money or ratings. They act solely as promotional vehicles for the Disney brands.  The appeal to children is intentional, since they get hooked on Disney stuff easily, and therefore draw in their parents who can actually spend the money.

Sid Schweiger
IT Manager, Entercom Boston LLC
20 Guest St / 3d Floor
Brighton MA 02135-2040

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