Disney Radio

[Doug Drown]

>> The whole point of Radio Disney's network and stations is not to 
>> make either money or ratings. They act solely as promotional 
>> vehicles for the Disney brands. The appeal to children is 
>> intentional, since they get hooked on Disney stuff easily, and 
>> therefore draw in their parents who can actually spend the money. 

Hence ABC's decision to sell its non-Radio Disney O&Os to Citadel.   
They knew which side their bread was buttered on.    

On Sat, 16 Jul 2011 17:10:59 +0000, Sid Schweiger  wrote:
"I always wondered how/ if the stations make any money.  Most of the 
commercials advertise Disney stuff such as movies, shows on the Disney 
channel, etc.  There are a few " parent" commercials."
>
> The whole point of Radio Disney's network and stations is not to make 
> either money or ratings. They act solely as promotional vehicles for 
> the Disney brands.  The appeal to children is intentional, since they 
> get hooked on Disney stuff easily, and therefore draw in their 
> parents who can actually spend the money. 
>
> Sid Schweiger
> IT Manager, Entercom Boston LLC
> 20 Guest St / 3d Floor
> Brighton MA 02135-2040
> > >> >> >>