Red Sox games

Paul Hopfgarten
Wed Jul 13 06:58:26 EDT 2011

Did the (relative) success of Disco on WBOS play a role in the decision of 
format? I think Boston could have reasonable supported another AOR at that 
particular point in time, as Baby Boomers like myself were in their 
teens-20s...and I was NEVER a WBCN fan (I was about a 75/25 split WCOZ/WAAF 
in those days!) Yes, the leftist politics on BCN did in fact keep me 

-Paul Hopfgarten
Concord NH

-----Original Message----- 
From: Chris Hall
Sent: Wednesday, July 13, 2011 1:46 AM
Subject: Red Sox games

We had already moved 107.9 to the Pru at the start of WWEL-FM which 
coincided with the change from country
to Bonneville programmed Beautiful music.  The night baseball decision was 
not popular but may be a short term
way to bring in revenue to take the station to the next level.  Joe Kruger 
thought there might be a good crossover
demographically between the Red Sox and beautiful music listeners for 
getting a new audience sample the station.
It did not pan out and was cancelled when Bonneville went apoplectic with a 
threat to pull the service which they
finally did moving it to the old WCOP-FM as the new WHUE.  An abrupt 
overnight decision was made for a format 
change to disco. Though the BM format was still healthy at the time (most of 
Heftels other stations were BM) having 
three in the market and not having either Bonneville or Shulke (WJIB) was 
the deciding factor. 

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