More sports on FM: WIP(AM) to simulcast on 94.1

[Don]

From: "Paul B. Walker, Jr." <walkerbroadcasting@gmail.com>


> If its billing well thats all that counts and Fed news Radio is such a 
> niche
> audience it may have very low ratings but could be billing very well.


I guess that's the question....is billing all that counts?

Aren't we in the business of BROADcasting?  Garnering large amounts of 
audience?

"Niche audiences" is an indicator of what's happenning to AM radio....it's 
turning into a band of utility stations.