More sports on FM: WIP(AM) to simulcast on 94.1

[Paul B. Walker, Jr.]

Radio...especially Am radio has to do what it hasta do to survive and if it
finds a niche audience that works for it.. stick with it.

I have no actual numbers, but Fed News Radio could have 90 percent of
government employees listening to it and compared that to the 5 percent some
regular FM music station might have at any given time... and they do in
fact, have a large audience.



On Mon, Aug 22, 2011 at 3:47 PM, Don <Donald_Astelle@yahoo.com> wrote:

>
> From: "Paul B. Walker, Jr." <walkerbroadcasting@gmail.com>
>
>
>
>  If its billing well thats all that counts and Fed news Radio is such a
>> niche
>> audience it may have very low ratings but could be billing very well.
>>
>
>
> I guess that's the question....is billing all that counts?
>
> Aren't we in the business of BROADcasting?  Garnering large amounts of
> audience?
>
> "Niche audiences" is an indicator of what's happenning to AM radio....it's
> turning into a band of utility stations.
>
>
>
>
>
>
>
>