touch 106 FM

[Mark Laurence]

On Aug 7, 2011, at 6:12 PM, Kevin Vahey wrote:

> Boston would also most likely support a Hispanic full time FM as well.

Here's what makes me question the economics for Boston.  The Hispanic  
12+ population of the entire Boston market is only 320,000 people  
according to Arbitron's Spring 2011 figures.  Compare that to Los  
Angeles where it is 4.6 million or New York where it's 3.3 million.   
As a stand-alone market, it would be about the same as the metro area  
of Burlington/Plattsburgh.  We're the #9 metro in the US but for  
Hispanic population we're #25.

I can't find very recent household income figures for Boston, but in  
1999 the average non-Hispanic white household income in this metro was  
$59,000, and the Hispanic household income was $33,000.

This sounds like a very tough sell.  But Univision and Telemundo are  
bringing in some dollars, and El Planeta has been around for 7 years,  
so there is some money to be made, maybe more than I'm thinking.