WEIM Call Letter Change (Scott Bingham)

[Scott Bingham]

ŒNew to the Digest and hoping that this is submitted correctly...

When Central Broadcasting (former owner of WINQ-FM, Winchendon) acquired
WEIM several years ago, major changes were implemented. Leominster native,
Ben Parker, was soon installed as Station Manager. Various format
incarnations have ensued and from what we hear on the street, in an effort
to distance themselves from the old format and politics ­ and to convey an
³all-new² image, WPKZ was born. WPKZ¹s current formatting duplicates much of
what can be heard on Boston and other outlets ­ the major exception being in
AM Drive where local news, interviews and events are featured. Staffing has
been a bit of a revolving door ­ ³a big local radio shocker² in these
challenging economic times and fragmented/evolving media marketplace.

Opinions? The migration of 105.3 FM from Gloucester to Fitchburg was a
stroke of genius. The abandonment of the WEIM heritage call letters?
Probably nope, perhaps revealing the ³station powers² to perhaps be more led
by inexperience, emotion and political leanings than solid business sense,
research and objective intuition.

Scott Bingham, President & Creative Director (formerly on-air at 66 WNBC,
New York)
ComfortZones Communications, Inc. Marketing