Weather Change at WBZ 4

[Ron Bello]

Could it be corporate bean counters ?  Corporate bean counters with no
vision ?

When Group W ran WBZ they didn't have the revolving front door.  It was run
by broadcast veterans.  WBZ is so far down the corporate ladder now one has
to wonder if those making decisions ever watch / listen to their product and
if they do, do they know the difference.  The more they cut, the more they
push the consumer to those who do a better job / have not cut as much.
It becomes a viscous cycle.

A couple of weeks ago I was in Chicago on business.  At 10:30pm on Sunday,
WLS-FM had 2 streams playing at the same time.  Curious, I let it play to
see
how it would be before it was fixed.  Sadly, after 20 minutes I couldn't
take it
any more.  Little effort was made to make "The True Oldies Channel" sound
local in the nation's 3rd largest market.

Any business that doesn't invest and is looking at it as a cash machine is
doomed.



On Sat, Mar 27, 2010 at 3:28 PM, billohno@gmail.com <billohno@gmail.com>wrote:

> On 3/27/2010 10:53 AM, Ron Bello wrote:
>
>> I find this push for Barry Burbank to be the Chief Meteorologist almost
>> humorous.
>> Should he get the position just because he has been there the longest ?
>>
>>
>
> The one thing that WBZ used to seem to 'get' was the loyalty of Greater
> Boston viewers/listeners and their ability <gasp> to recognize loyalty in
> others. The drift away from that characteristic was not a locally driven
> notion. Years ago on this list it was clear what was happening as
> 'corporate' began to get creative. The rest is history, too.
>
> Bill O'Neill
>