Charlie Manning replaces Rush on WRKO starting Monday

Sid Schweiger sid@wrko.com
Tue Mar 2 10:10:57 EST 2010


"Should we infer from this that stations are not now encoding their secondary
HD streams? Or is this something that Arbitron does not yet report in the
"public" ratings but does report to the stations subscribing to its service?"

I can't speak for other companies, but all our analog-plus-HD primaries, HD secondaries and Internet streams are separately encoded.  You haven't seen numbers for the HD secondaries in the publicly-released ratings because none of them have enough of an audience to meet minimum reporting requirements.

Sid Schweiger
IT Manager, Entercom New England
20 Guest St / 3d Floor
Brighton MA  02135-2040





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