WGBH versus WBUR

[A. Joseph Ross]

On 28 Jun 2010 at 13:41, Aaron Read wrote:

> Also, Donna nails it with her quote about it being a "marathon, not a
> sprint".  WBUR listeners aren't just listening to NPR news and talk,
> they are *WBUR Listeners*.  The only way they're going to defect from
> WBUR is during pledge weeks and then, possibly, they'll go listen to
> WGBH.

Actually, that's another advantage WBUR has.  They understand how 
annoying pledge week can be, and they abbreviate it by encouraging 
advance donations to shorten the pledge drive.  They just had one 
that lasted all of two days and wasn't anywhere near as obnoxious as 
a WGBH pledge drive.

-- 
A. Joseph Ross, J.D.                           617.367.0468
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