Legal Seafood Spots On WBZ re Boston-Radio-Interest Digest, Vol 14, Issue 156
Wed Jun 16 14:10:58 EDT 2010
>From: Robert S Chase <firstname.lastname@example.org>
>Sent: Wed, Jun 16, 2010 1:40 pm
>Subject: Re: Legal Seafood Spots On WBZ re Boston-Radio-Interest Digest, Vol 14, Issue 156
>I apologize for the previous blank send. I hit "send" instead of spelling in the course of composing it. >What I wanted to say is that there is a weird or maybe a bunch of weird ad >agencies out there that seem to have hired "abusers" as their copy writers. The current Volkswagen commercial with the people hitting their companions when they see a Volkswagen >product and the now hopefully discontinued Castrol Scottish think with your dip stick assaulter come to mind. The Hanes commercial is close with their insulting commercials. I think >someone did a focus group and figured out that that was a way to reach the a#$H)#% crowd. Either that or some ad agency has been taken over by sadist and their is some >demographic that tells them it reaches the crowd they are aiming it at. Anybody got any better insight?
I suspect that Roger Berkowitz is comfortable with the idea of "negative advertising". For some time, his radio spots
have employed a touch of humor while denigrating unnamed competitors. An actor, sometime with a French accent,
is heard saying "we serve only the freshest seafood", followed by a klaxon, after which he says "ok, we serve
seafood" followed by a bell. An on and on it goes. Legal runs some underwriting messages on allclassical995,
since WCRB was bought by WGBH, and these observe the restraints on such messages.
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