Legal Seafood Spots On WBZ re Boston-Radio-Interest Digest, Vol 14, Issue 156

[lglavin@mail.com]

>-----Original Message-----
>From: Robert S Chase <attychase@comcast.net>
>To: boston-radio-interest@tsornin.bostonradio.org
>Sent: Wed, Jun 16, 2010 1:40 pm
>Subject: Re: Legal Seafood Spots On WBZ re Boston-Radio-Interest Digest, Vol 14, Issue 156


>I apologize for the previous blank send. I hit "send" instead of spelling in the course of composing it.  >What I wanted to say is that there is a weird or maybe a bunch of weird ad >agencies out there that seem to have hired "abusers" as their copy writers. The current Volkswagen commercial with the people hitting their companions when they see a Volkswagen >product and the now hopefully discontinued Castrol Scottish think with your dip stick assaulter come to mind. The Hanes commercial is close with their insulting commercials. I think >someone did a focus group and figured out that that was a way to reach the a#$H)#% crowd. Either that or some ad agency has been taken over by sadist and their is some >demographic that tells them it reaches the crowd they are aiming it at. Anybody got any better insight? 
 
 I suspect that Roger Berkowitz is comfortable with the idea of "negative advertising".  For some time, his radio spots
 have employed a touch of humor while denigrating unnamed competitors.  An actor, sometime with a French accent, 
 is heard saying "we serve only the freshest seafood", followed by a klaxon, after which he says "ok, we serve
 seafood"  followed by a bell.  An on and on it goes.  Legal runs some underwriting messages on allclassical995, 
 since WCRB was bought by WGBH, and these observe the restraints on such messages.