Red Sox TV and Radio ratings tanking

[Garrett Wollman]

<<On Tue, 27 Jul 2010 13:57:31 -0400, markwa1ion@aol.com said:

> To me it almost makes more sense to test this oldies experiment on 
> 1510, a station that would seem to need any "Hail Mary pass" that could 
> be thrown.  The dial position has the WMEX heritage behind it.  20 or 
> so years back Little Walter did an oldies stint there.  [...]
> Yes, live personalities with a sense of humor and knowledge of music 
> history and the LOCAL area audience have to be part of the plan.

Not a chance.  What you're talking about would be *incredibly*
expensive.  As I said before, it wouldn't pay the rent -- a format
that might earn maybe a 1 share in the 55+ demo is not even going to
make enough money to keep the transmitter running, never mind paying
talent.  (And the relevant talent are all industry veterans who would
know that it was a sucker's bet and stay away.)

-GAWollman