Red Sox TV and Radio ratings tanking

[Maureen Carney]

It doesn't get any better for them now that Patriots training camp opens this 
week. You can blame part of this on the "just get in the playoffs" attitude, and 
more teams in the playoffs in all sports. The regular season doesn't seem to 
count. The Celtics face the same problem - no one really cares until the 
playoffs and by then CSN doesn't have the games after the 1st round. Advertising 
budgets are being cut and with all the local teams competitive they have to make 
decisions on how to split the pie. Some hold back or cut down regular season 
sponsorships and put more into playoff games.