Red Sox TV and Radio ratings tanking

[Dan.Strassberg]

With WBIX flipping to religious programming on Nov 1, a whole bunch of
leased-time non-financial shows (nearly all, health-related) will need
a home. A lot of those shows, but not all, are single-product
infomercials from outfits like Purity Products (BTW, Purity has
recently shown up on WRCA overnight). However, some--Frankie Boyer,
for instance--are not; she resells the time to multiple advertisers. I
expect the finance-related shows, but not the health-related stuff, to
move to WBNW/WPLM (AM)/WESO, which sounds as if it has finally put
together a credible full schedule of leased-time and network financial
talk. Particularly in evening hours and all weekend long, however,
WRKO could be a natural for WBIX's non-financial business. A waste of
a great signal? Sure, but it's probably a good way for Entercom to
bring in enough $$$ to keep the lights on.

-----
Dan Strassberg (dan.strassberg@att.net)
eFax 1-707-215-6367

----- Original Message ----- 
From: "Dave Tomm" <nostaticatall@charter.net>
To: "Kevin Vahey" <kvahey@gmail.com>
Cc: "(newsgroup) Boston-Radio-Interest"
<boston-radio-interest@bostonradio.org>
Sent: Tuesday, July 27, 2010 2:24 AM
Subject: Re: Red Sox TV and Radio ratings tanking
>
> Right now both WEEI and WRKO are not doing well.  Considering the
> Sox  rights fees, I can't see this working for much longer.
> Eventually  Entercom will have to make some tough decisions with
> their cluster.
>
> -Dave