Herald, BRW: 1200 to conservative talk in April

lglavin@mail.com lglavin@mail.com
Thu Jan 14 14:38:53 EST 2010

>-----Original Message-----
>From: Donna Halper <dlh@donnahalper.com>
>To: Bob DeMattia <bob.bosra@demattia.net>; Boston Radio Mailing List <boston-radio-interest@lists.BostonRadio.org>
>Sent: Thu, Jan 14, 2010 12:51 pm
>Subject: Re: Herald, BRW: 1200 to conservative talk in April

>Umm, put any format on a station with a weak signal, give it NO promotion and hire no local staff for the first year it's on the air, and I suggest you will fail no matter what format you >have. Also, Clear Channel didn't put "Air America" on. Most of the talkers they used came from the Jones Radio Network (today Dial Global), ALL of whom are stable and profitable in other >markets. Boston was a temporary stop-gap for CC, which has always put its progressive talkers on its worst signals. Now, I am not claiming a progressive talk format will get huge numbers, >for reasons I just outlined in another post, but I do believe CC didn't give the station what it needed to get any traction. 

CCU may have provided little if any promotion for WXKS-AM 1430/WKOS-AM 1200  during the libtalk days, but on TWO occasions, they 
brought Al Franken's show into Boston to originate his live show from the Marlowe Hotel and the WAH-HILLL-BURRR Theater.  Both events
were very-well attended (I was at both).  For the Marlowe Hotel appearance, they served excellent hot coffee and luscious madadamia-nut
cookies.  Since then, I've never said a negative word about Clear Channel. When I'm bought, I stay bought.  Something similar
happened at WBUR during the Jane Christo era;  during an open house I attended, unlimited Sam Adams Lager was provided.
Subsequently, I never uttered anything negative about Jane either.  But large turnouts  for public appearances apparently 
don't affect programming decisions.  AM 870  in Portland, ME flipped from libtalk to sports a few months after Al Franken 
appeared before a full house at the Merrill Auditorium on a weekday (another appearance at which I was present).  And I
don't think the Boston Musical Intelligencer Forum's impressive turnout will change any minds at WGBH.

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