Herald, BRW: 1200 to conservative talk in April

Donna Halper dlh@donnahalper.com
Thu Jan 14 12:51:58 EST 2010

At 11:15 AM 1/14/2010, Bob DeMattia wrote:
>I was typing my email when raccoon's email came in.  He beat me to 
>the punch...
>Clear Channel (under a different ownership structure, but with the 
>Mays in a prominent position) picked up
>Air America in 2004.  That didn't work out so well ratings-wise,

Umm, put any format on a station with a weak signal, give it NO 
promotion and hire no local staff for the first year it's on the air, 
and I suggest you will fail no matter what format you have.  Also, 
Clear Channel didn't put "Air America" on.  Most of the talkers they 
used came from the Jones Radio Network (today Dial Global), ALL of 
whom are stable and profitable in other markets.  Boston was a 
temporary stop-gap for CC, which has always put its progressive 
talkers on its worst signals.  Now, I am not claiming a progressive 
talk format will get huge numbers, for reasons I just outlined in 
another post, but I do believe CC didn't give the station what it 
needed to get any traction.

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