Liberal Talk Where Art Thou?
Tue Jan 19 16:37:34 EST 2010
WGBH numbers surged during the weeks of December 10-23. I believe WBUR
was in a pledge drive while 'GBH was debuting new programs, so that
skews things somewhat. Normally (25-54 AQH) WBUR dominates WGBH with a
4-1 to even 10-1 advantage. In December it was down to 3-1, as WGBH
posted its biggest audience of the year. 'GBH was strongest in
afternoon drive where they tripled their normal audience in the week of
December 10. 'BUR is still a lot stronger, but WGBH's early news-talk
numbers are dramatic.
Bob Nelson wrote:
> Very true re: WBUR numbers. And now 100000watt WGBH wants a piece of
> that pie. As for
> people giving money, some GBH contributors aren't happy that either a)
> they dropped folk and blues shows, or b) classical moved to a freq
> they can't pick up easily, or at all, and they may stop contributing.
> But GBH is confident they will still benefit by the moves.
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